Place Branding Eagle River AK

This page provides useful content and local businesses that can help with your search for Place Branding. You will find helpful, informative articles about Place Branding, including "The Case For Place Branding". You will also find local businesses that provide the products or services that you are looking for. Please scroll down to find the local resources in Eagle River, AK that will answer all of your questions about Place Branding.

Global Marketing
(907) 338-2098
2730 Scarborough Dr
Anchorage, AK
 
Alaska Exposure
(907) 561-2050
999 E Tudor Rd
Anchorage, AK
 
Jack Sublime Branding & Design
(907) 748-4894
4303 Hayes St
Anchorage, AK
 
Hellenthal & Associates
(907) 277-2315
207 E Northern Lights Blvd Ste 150
Anchorage, AK
 
Henderson, Martha
(907) 258-0167
12501 Bainbridge Rd
Anchorage, AK
 
Ak Sports Marketing
(907) 272-1234
719 E 15th Ave
Anchorage, AK
 
Flint Hills Resources
(907) 273-3333
3201 C St Ste 308
Anchorage, AK
 
Gonzalez Marketing
(907) 562-8640
4450 Cordova St Ste 110
Anchorage, AK
 
Marketing Works
(907) 258-0420
12501 Bainbridge Rd
Anchorage, AK
 
Cinema Source Advertising
(907) 349-5123
1200 E 76th Ave
Anchorage, AK
 

The Case For Place Branding

In my current role, I am often asked why I believe place branding is a right strategy for accelerating the economic growth of a location.

Global competition for capital investment in increasing, driven in part by companies deciding to increase their capability and capacity to service emerging markets in Asia. This puts pressure on the amount of practically available capital for investing in developed markets. Additionally, advances in telecommunications are making it possible for companies to service developed markets from virtually any location that can provide a high-speed internet connection. Limited dollars and increased choice are the classic conditions that demand effective place branding to attract capital investment and drive accelerated economic growth.

Place branding is a strategy being used by an increasing number of locations around the world to effectively compete for an increased share of foreign direct investment dollars and capital expansion of resident companies. However, too often place branding initiatives are little more than sales campaigns with limited sustainable impact.

I think the work supported by Cincinnati USA to communicate the region's promise and the purposeful integration with the Ohio branding work to ensure delivery of a consistent and persuasive message, is among the best in class examples. The Dayton, Columbus and Cleveland business communities are supporting similar initiatives. From my vantage point, this is a very positive development that will make Ohio even more competitive for capital investment. However, other locations like St. Louis, Pittsburg, Philadelphia, Chicago, New York City, Triangle Park, and so on, are strengthening their investment and capabilities in place branding as well. We need to continue to focus efforts on improving our state and local business environment, and on effectively communicating our Ohio and Regional brand promises to potential capital investors.

I thought you might find it interesting to read the following 7 tips I provide to economic development professionals to help ensure maximum return on investment from place branding efforts. The greater Cincinnati region does a good job across all seven. Continuing to keep these in mind will help ensure long-term success.

TIP #1 โ€“ Create a team of trusted advisors.
It is important you seek the guidance of marketing professionals to cut through the jargon used by advertising agencies and place branding consultants. They can help ensure the process being recommended will deliver the results you expect, and the price is reasonable. These experts can easily be found in private industry companies. Your board of directors is a good place to start looking for a marketing professional resource to provide you guidance. Often, just a couple of meetings with professional marketers during the strategic phase of your place branding initiative can make a huge difference in ensuring a positive outcome.

TIP #2 โ€“ Enroll your bus...

Click here to read the rest of this article from Branding Strategy Insider