Print Advertising Aiea HI

This page provides useful content and local businesses that can help with your search for Print Advertising. You will find helpful, informative articles about Print Advertising, including "Evaluating Print Advertising Effectiveness". You will also find local businesses that provide the products or services that you are looking for. Please scroll down to find the local resources in Aiea, HI that will answer all of your questions about Print Advertising.

Aloha O'Hawai'i
(808) 487-7473
98-313 Ponokiwila Pl
Aiea, HI
 
Berry Company
(808) 591-8300
711 Kapiolani Blvd.
Honolulu, HI
 
Cp Advertising
(808) 521-5391
745 Fort Street Mall
Honolulu, HI
 
Best International Marketing
(808) 924-2464
PO Box 88026
Honolulu, HI

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Straight2Point Advertising
(808) 368-2472
1554 Kalakaua Av.
Honolulu, HI
 
Hawaii Video Marketing
(808) 953-5991
2308 Nuuanu Ave
Honolulu, HI
 
Advertising Associates International LLC
(808) 593-2209
1240 Ala Moana Blvd
Honolulu, HI
 
Unis LLC
(808) 591-8644
1240 Ala Moana Blvd
Honolulu, HI
 
Island Indoor Advertising LLC
(808) 373-2899
1750 Kalkaua Ave.
Honolulu, HI
 
Aloha Pacific Advertising Inc
(808) 739-6181
PO Box 161120
Honolulu, HI
 
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Evaluating Print Advertising Effectiveness

When evaluating the potential effectiveness of different print campaign ideas, I use the following questions:

•    Does the headline immediately “grab” the reader? (In advertising guru David Ogilvy’s book Ogilvy on Advertising, Ogilvy states that five times as many people read headlines as read body copy.)  Ideally, the headline is nine words or less.
•    Does the headline promise an important benefit? (Ogilvy also states in Ogilvy on Advertising that ads with headlines that promise benefits are read by four times more people than those that don’t.)
•    Is the body copy long enough to provide the reader with useful information and ample proof points for your brand’s promise?  Long copy is more effective than short copy.  This is particularly true for business-to-business advertising.  (Alternatively, Roper Starch Worldwide, which maintains a database of more than 2,000,000 print ads, has found that excessive copy reduces the effectiveness of ads and recommends keeping ad copy to 50 words or less. With whole generations having now grown up on “sound bytes” of information, some cohort groups will respond better to shorter copy.)
•    Increasing white space around the ad or the headline increases the ad’s effectiveness.

Print Advertising offers several benefits: good reach and frequency, can handle complicated propositions, reaches consumers in a receptive context and can be very targeted.

In the days ahead I...

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