Print Advertising Bear DE

This page provides useful content and local businesses that can help with your search for Print Advertising. You will find helpful, informative articles about Print Advertising, including "Evaluating Print Advertising Effectiveness". You will also find local businesses that provide the products or services that you are looking for. Please scroll down to find the local resources in Bear, DE that will answer all of your questions about Print Advertising.

Adventures Media Group
(302) 392-7827
310 Connor Blvd
Bear, DE
 
Aps Enterprise
(302) 834-8003
1590 Red Lion Rd
Bear, DE
 
Promotions Zone
(302) 832-9366
119 Amberwood Dr
Bear, DE
 
Delawarediningonline.Com
(302) 358-1225
1610 Industrial Blvd
Newark, DE
 
Business Television Network
(856) 435-4777
1 Innovation Way
Newark, DE
 
Words Unlimited Inc
(302) 832-7377
87 Caravel Dr
Bear, DE
 
All About Marketing
(302) 562-0072
49 Paisley St
Bear, DE
 
Spinelli Signs & Graphics
(302) 894-1102
80 Aleph Drive
Newark, DE
 
Brand Builder Solutions
(302) 747-5373
12 Penns Way
New Castle, DE
 
Sir Speedy Marketing Services
(302) 366-0848
311 Ruthar Dr
Newark, DE
 

Evaluating Print Advertising Effectiveness

When evaluating the potential effectiveness of different print campaign ideas, I use the following questions:

•    Does the headline immediately “grab” the reader? (In advertising guru David Ogilvy’s book Ogilvy on Advertising, Ogilvy states that five times as many people read headlines as read body copy.)  Ideally, the headline is nine words or less.
•    Does the headline promise an important benefit? (Ogilvy also states in Ogilvy on Advertising that ads with headlines that promise benefits are read by four times more people than those that don’t.)
•    Is the body copy long enough to provide the reader with useful information and ample proof points for your brand’s promise?  Long copy is more effective than short copy.  This is particularly true for business-to-business advertising.  (Alternatively, Roper Starch Worldwide, which maintains a database of more than 2,000,000 print ads, has found that excessive copy reduces the effectiveness of ads and recommends keeping ad copy to 50 words or less. With whole generations having now grown up on “sound bytes” of information, some cohort groups will respond better to shorter copy.)
•    Increasing white space around the ad or the headline increases the ad’s effectiveness.

Print Advertising offers several benefits: good reach and frequency, can handle complicated propositions, reaches consumers in a receptive context and can be very targeted.

In the days ahead I...

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