Print Advertising Boulder City NV

This page provides useful content and local businesses that can help with your search for Print Advertising. You will find helpful, informative articles about Print Advertising, including "Evaluating Print Advertising Effectiveness". You will also find local businesses that provide the products or services that you are looking for. Please scroll down to find the local resources in Boulder City, NV that will answer all of your questions about Print Advertising.

Kolar Design Studio
(702) 283-1791
312 Nevada
Las Vegas, NV
 
Print Alliance, Inc.
(702) 851-5050
788 Beach Park St
Henderson, NV
 
Sunkist Graphics
(702) 566-9008
401 E Sunset
Las Vegas, NV
 
Outdoor Promotions,
(702) 932-4848
7541 Eastgate
Henderson, NV
 
Nevada Advertising & Events,
(702) 451-7150
PO Box 50029
Las Vegas, NV
 
Bethany Baptist Church
(702) 293-1912
210 Wyoming St
Boulder City, NV
 
Omega Plastics
(702) 373-1767
121 Industrial Park Rd Ste 105
Henderson, NV
 
Digistock Design
(702) 566-0655
55 S Water Street
Henderson, NV
 
The Peckman Company
(702) 233-1155
5564 S Fort Apache Rd
Las Vegas, NV
 
Christie Marketing
(702) 575-2493
2015 Trailside Village
Henderson, NV
 

Evaluating Print Advertising Effectiveness

When evaluating the potential effectiveness of different print campaign ideas, I use the following questions:

•    Does the headline immediately “grab” the reader? (In advertising guru David Ogilvy’s book Ogilvy on Advertising, Ogilvy states that five times as many people read headlines as read body copy.)  Ideally, the headline is nine words or less.
•    Does the headline promise an important benefit? (Ogilvy also states in Ogilvy on Advertising that ads with headlines that promise benefits are read by four times more people than those that don’t.)
•    Is the body copy long enough to provide the reader with useful information and ample proof points for your brand’s promise?  Long copy is more effective than short copy.  This is particularly true for business-to-business advertising.  (Alternatively, Roper Starch Worldwide, which maintains a database of more than 2,000,000 print ads, has found that excessive copy reduces the effectiveness of ads and recommends keeping ad copy to 50 words or less. With whole generations having now grown up on “sound bytes” of information, some cohort groups will respond better to shorter copy.)
•    Increasing white space around the ad or the headline increases the ad’s effectiveness.

Print Advertising offers several benefits: good reach and frequency, can handle complicated propositions, reaches consumers in a receptive context and can be very targeted.

In the days ahead I...

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