Print Advertising Concord NH

This page provides useful content and local businesses that can help with your search for Print Advertising. You will find helpful, informative articles about Print Advertising, including "Evaluating Print Advertising Effectiveness". You will also find local businesses that provide the products or services that you are looking for. Please scroll down to find the local resources in Concord, NH that will answer all of your questions about Print Advertising.

Act One Creative, LLC
(603) 226-3311
18 Low Ave
Concord, NH
 
Millenium Advertising
(603) 226-7444
185 N Main St
Concord, NH
 
Storey Manseau Llc
(603) 229-0278
287 S Main St
Concord, NH
 
Act One Creative Llc
(603) 226-3311
18 Low Ave Ste 7
Concord, NH
 
Brodeur Group
(603) 796-7070
25 Eel St
Concord, NH
 
Ad-Com
(603) 225-9100
18 Low Ave
Concord, NH
 
Paxton Communications
(603) 228-4933
58 N State St
Concord, NH
 
Hoik Advertising
(603) 226-0440
10 Ferry St Ste 306
Concord, NH
 
Crop Marks Design Studio
(603) 225-2334
10 Ferry St
Concord, NH
 
Turning Point Communications
(603) 798-5180
120 Hemlock Hill Dr
Loudon, NH

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Evaluating Print Advertising Effectiveness

When evaluating the potential effectiveness of different print campaign ideas, I use the following questions:

•    Does the headline immediately “grab” the reader? (In advertising guru David Ogilvy’s book Ogilvy on Advertising, Ogilvy states that five times as many people read headlines as read body copy.)  Ideally, the headline is nine words or less.
•    Does the headline promise an important benefit? (Ogilvy also states in Ogilvy on Advertising that ads with headlines that promise benefits are read by four times more people than those that don’t.)
•    Is the body copy long enough to provide the reader with useful information and ample proof points for your brand’s promise?  Long copy is more effective than short copy.  This is particularly true for business-to-business advertising.  (Alternatively, Roper Starch Worldwide, which maintains a database of more than 2,000,000 print ads, has found that excessive copy reduces the effectiveness of ads and recommends keeping ad copy to 50 words or less. With whole generations having now grown up on “sound bytes” of information, some cohort groups will respond better to shorter copy.)
•    Increasing white space around the ad or the headline increases the ad’s effectiveness.

Print Advertising offers several benefits: good reach and frequency, can handle complicated propositions, reaches consumers in a receptive context and can be very targeted.

In the days ahead I...

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