Print Advertising Dover DE

This page provides useful content and local businesses that can help with your search for Print Advertising. You will find helpful, informative articles about Print Advertising, including "Evaluating Print Advertising Effectiveness". You will also find local businesses that provide the products or services that you are looking for. Please scroll down to find the local resources in Dover, DE that will answer all of your questions about Print Advertising.

Universal Marketing
(302) 734-8019
111 S West St
Dover, DE
 
Corpamerica Inc
(302) 736-4300
30 Old Rudnick Ln
Dover, DE
 
Sir Speedy
(302) 678-1600
1058 S Dupont Hwy
Dover, DE
 
Amish Crafts Marketing Enterprises
(302) 677-1944
4621 N Dupont Hwy
Dover, DE
 
Capitol Theater
(302) 678-5152
226 S State St
Dover, DE
 
Comcast Spotlight
(302) 678-0864
1218 Forrest Ave
Dover, DE
 
Delmarva Merchants Association
(302) 747-7472
Dupont Hwy
Dover, DE
 
Hill Design Group
(302) 736-1010
117 W Reed St
Dover, DE
 
Delaware Printing Company
(302) 741-8297
110 Galaxy Dr
Dover, DE
 
Local Book Publishing Inc
(302) 734-2033
46 S State St
Dover, DE
 

Evaluating Print Advertising Effectiveness

When evaluating the potential effectiveness of different print campaign ideas, I use the following questions:

•    Does the headline immediately “grab” the reader? (In advertising guru David Ogilvy’s book Ogilvy on Advertising, Ogilvy states that five times as many people read headlines as read body copy.)  Ideally, the headline is nine words or less.
•    Does the headline promise an important benefit? (Ogilvy also states in Ogilvy on Advertising that ads with headlines that promise benefits are read by four times more people than those that don’t.)
•    Is the body copy long enough to provide the reader with useful information and ample proof points for your brand’s promise?  Long copy is more effective than short copy.  This is particularly true for business-to-business advertising.  (Alternatively, Roper Starch Worldwide, which maintains a database of more than 2,000,000 print ads, has found that excessive copy reduces the effectiveness of ads and recommends keeping ad copy to 50 words or less. With whole generations having now grown up on “sound bytes” of information, some cohort groups will respond better to shorter copy.)
•    Increasing white space around the ad or the headline increases the ad’s effectiveness.

Print Advertising offers several benefits: good reach and frequency, can handle complicated propositions, reaches consumers in a receptive context and can be very targeted.

In the days ahead I...

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