Print Advertising Juneau AK

This page provides useful content and local businesses that can help with your search for Print Advertising. You will find helpful, informative articles about Print Advertising, including "Evaluating Print Advertising Effectiveness". You will also find local businesses that provide the products or services that you are looking for. Please scroll down to find the local resources in Juneau, AK that will answer all of your questions about Print Advertising.

Mcdowell Group
(907) 586-6126
9360 Glacier Hwy
Juneau, AK
 
Crystal Clear Communications
(907) 364-3232
112 W 5th St
Juneau, AK
 
Alaska Seafood Marketing Institute
(907) 465-5560
311 N Franklin St Ste 200
Juneau, AK
 
Alaska Grafix
(907) 364-4601
2203 Raven Rd
Juneau, AK
 
All Natural NW Distributors
(907) 790-9991
8585 Old Dairy Rd Ste 293
Juneau, AK

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Schiedermayer & Associates
(907) 586-3017
431 N Franklin St Ste 304
Juneau, AK
 
Micro-Line Marketing Inc
(907) 789-9059
9449 Carrol Pl
Juneau, AK
 
All Natural NW Distributors
(907) 790-9991
8585 Old Dairy Rd Ste 293
Juneau, AK

Data Provided By:
Proforma ProMediAspire
(815) 942-0773
101 W. Illinois Ave.
Morris, AK
 
Pierce Creative Marketing Service
(225) 284-8231
30566 Fairway View Dr.
Denham Springs, AK
 

Evaluating Print Advertising Effectiveness

When evaluating the potential effectiveness of different print campaign ideas, I use the following questions:

•    Does the headline immediately grab the reader? (In advertising guru David Ogilvys book Ogilvy on Advertising, Ogilvy states that five times as many people read headlines as read body copy.) Ideally, the headline is nine words or less.
•    Does the headline promise an important benefit? (Ogilvy also states in Ogilvy on Advertising that ads with headlines that promise benefits are read by four times more people than those that dont.)
•    Is the body copy long enough to provide the reader with useful information and ample proof points for your brands promise Long copy is more effective than short copy. This is particularly true for business-to-business advertising. (Alternatively, Roper Starch Worldwide, which maintains a database of more than 2,000,000 print ads, has found that excessive copy reduces the effectiveness of ads and recommends keeping ad copy to 50 words or less. With whole generations having now grown up on sound bytes of information, some cohort groups will respond better to shorter copy.)
•    Increasing white space around the ad or the headline increases the ads effectiveness.

Print Advertising offers several benefits: good reach and frequency, can handle complicated propositions, reaches consumers in a receptive context and can be very targeted.

In the days ahead I...

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