Products Design Consultants Aiea HI

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Hawaii Professional Networking Group
(877) 268-1375
PO Box 3020
Aiea, HI
 
Marketing Agency - Kimmy Everett
(800) 249-5415
4851 Sierra Drive
Honolulu, HI
 
Hawaii Professional Networking Group
(877) 268-1375
PO Box 3020
Aiea, HI
 
Best International Marketing
(808) 924-2464
PO Box 88026
Honolulu, HI

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Kitchen John & Co
(808) 326-7336
Kailua Kona, HI
 
Best International Marketing
(808) 924-2464
PO Box 88026
Honolulu, HI

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Honolulu Small Business Marketing
(888) 397-4527
www.honolulusmallbusinessmarketing.com
Honolulu, HI
Prices and/or Promotions
$200 mobile websites and referral promotion (20% commision of initial referred order)

Marketing Agency - Kimmy Everett
(800) 249-5415
4851 Sierra Drive
Honolulu, HI
 
Honolulu Small Business Marketing
(888) 397-4527
www.honolulusmallbusinessmarketing.com
Honolulu, HI
Prices and/or Promotions
$200 mobile websites and referral promotion (20% commision of initial referred order)

Telaneus Jack
(808) 395-3315
Honolulu, HI
 
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Name Products with Caution and Research

“Unbelievably bad taste.” “An alarming level of stupidity.” “How much encouragement does the pedophile community need?”

Those were just a few of the comments in the British press after Woolworths stores in Britain were found to be selling beds named Lolita, designed for six-year-old girls. (The Lolita was a whitewashed wooden bed with pullout desk and cupboard, on sale for £395.)

Angry parents, watchdog groups and the media had to point out that the name was synonymous with sexually active preteens. Staffers at the retail chain’s online operation had been unaware, or so they said, of the name’s connection to Vladimir Nabokov’s 1955 novel “Lolita,” and two film adaptations, the first by Stanley Kubrick in 1962 and another in 1997 that starred Jeremy Irons in the lead role of Humbert Humbert.

On Feb. 1, 2008, a spokesperson named Lisa Lim blurted the following to the British media: “There aren’t many people in the company, in the whole world, who know about the Lolita book or films. There might be a few people in the country who have a problem with it, but it’s just a name.”

Ms. Lim, try to pay attention for just a few seconds. Lolita was a 12-year-old girl who became the object of her middle-aged stepfather’s sexual obsession in that novel and those movies that you’ve never heard of.

Shortly thereafter, Ms. Lim and her mindlessness were kicked to the curb. Another staffer got involved and admitted, “We had to look it up on Wikipedia. But we certainly know who she is now.” Whereupon the retailer halted sales of the bed.

This time the public statement was less knuckle-headed: “Now that this has been brought to our attention, the product has been removed from sale with immediate effect.”

This isn’t the first time cavalier marketers have made nitwit naming decisions.

    ∗ Reebok had to backpedal after it blundered with the launch of a running shoe for women named the Incubus. The dictionary says an incubus is “an evil spirit belie...

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