Psychological Marketing Consultants Dover DE

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Universal Marketing
(302) 734-8019
111 S West St
Dover, DE
 
Amish Crafts Marketing Enterprises
(302) 677-1944
4621 N Dupont Hwy
Dover, DE
 
Hill Design Group
(302) 736-1010
117 W Reed St
Dover, DE
 
Capitol Theater
(302) 678-5152
226 S State St
Dover, DE
 
Delaware Printing Company
(302) 741-8297
110 Galaxy Dr
Dover, DE
 
Comcast Spotlight
(302) 678-0864
1218 Forrest Ave
Dover, DE
 
Corpamerica Inc
(302) 736-4300
30 Old Rudnick Ln
Dover, DE
 
Sir Speedy
(302) 678-1600
1058 S Dupont Hwy
Dover, DE
 
Delmarva Merchants Association
(302) 747-7472
Dupont Hwy
Dover, DE
 
Local Book Publishing Inc
(302) 734-2033
46 S State St
Dover, DE
 

Color Psychology in Marketing

What colors have you chosen for your marketing materials? What were your reasons for making that particular choice? Was it because you liked those particular colors, or did you have a particular marketing message in mind? While visual appeal is an important consideration, your color choices could be sending a specific message to the people who view them. Are you sure you know what that message is?

You'd be wise to consider the psychology of color when designing your marketing materials. Be it business card, brochure, web site, posters or other material, you'll be making color choices. Colors not only enhance the appearance of the item -- they also influence our behavior. You will do well to consider the impact that the colors you use will have on your target audience.

For instance, have you noticed that most fast food restaurants are decorated with vivid reds and oranges? It's no accident that these colors show up so frequently. Studies have shown that reds and oranges encourage diners to eat quickly and leave -- and that's exactly what fast food outlets want you to do.

It's also no accident that you see a lot of reds and blacks on adult web sites. These colors are thought to have sexual connotations.

Ever notice that toys, books and children's web sites usually contain large blocks of bright, primary colors? Young children prefer these colors and respond more positively than they do to to pastels or muted blends.

Market researchers have had a field day identifying the colors and the likely effect they have upon us.

However, the effects of color differ among different cultures, so the attitudes and preferences of your target audience should be a consideration when you plan your design of any promotional materials.

For example, white is the color of death in Chinese culture, but purple represents death in Brazil. Yellow is sacred to the Chinese, but signified sadness in Greece and jealousy in France. In North America, green is typically associated with jealousy. People from tropical countries respond most favorably to warm colors; people from northern climates prefer the cooler colors.

In North American mainstream culture, the following colors are associated with certain qualities or emotions:

Red --excitement, strength, sex, passion, speed, danger.
Blue --(listed as the most popular color) trust, reliability, belonging, coolness.
Yellow --warmth, sunshine, cheer, happiness
Orange -- playfulness, warmth, vibrant
Green -- nature, fresh, cool, growth, abundance
Purple --royal, spirituality, dignity
Pink -- soft, sweet, nurture, security
White --pure, virginal, clean, youthful, mild.
Black --sophistication, elegant, seductive, mystery
Gold -- prestige, expensive
Silver -- prestige, cold, scientific

Market researchers have also determined that color affects shopping habits. Impulse shoppers respond best to red-orange, black and royal blue. Shoppers who plan and stick to budgets respond best to pink, teal, light ...

Click here to read the rest of this article from Branding Strategy Insider