Radio Advertising Boulder City NV

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Kolar Design Studio
(702) 283-1791
312 Nevada
Las Vegas, NV
The Peckman Company
(702) 233-1155
5564 S Fort Apache Rd
Las Vegas, NV
Fire Killer & Killer Embroidery
(702) 564-1990
212 Positive Point
Henderson, NV
(702) 836-9700
301 Lingering
Henderson, NV
The NSN Corporation
(702) 740-5333
2015 Doral Ct
Henderson, NV
Outdoor Promotions,
(702) 932-4848
7541 Eastgate
Henderson, NV
Nevada Advertising & Events,
(702) 451-7150
PO Box 50029
Las Vegas, NV
(702) 622-7331
PO Box 530087
Henderson, NV
Darko Promotional Products
(702) 597-2090
2764 N Green Valley Pkwy
Henderson, NV
Stewart & Strauss, LLC
(702) 685-5225
1050 Wigwam Pkwy Ste 100
Henderson, NV

Advertising Volume and Advertising Effectiveness

Next to the Internet, radio is my favorite medium. It’s one-to-one and personal in a way that no other traditional medium can duplicate.

My favorite radio personality is Neal Boortz, a nationally syndicated talk-show host who broadcasts out of Atlanta on 171 stations. I listen to Boortz every morning during the commute to my office in Roswell.

Yet at the top of the hour, I turn off my radio and don’t turn it back on until 8 minutes after the hour. Why? Because that’s radio’s black hole. Eight solid minutes of commercials, traffic, weather, news and more commercials.

The second black hole occurs at the bottom of the hour, but it’s not quite as bad. I turn off my radio for only 6 minutes.

For every ad that radio stations used to run, it now seems like they run two. Radio, in my opinion, has become Radiado, an extra ‘ad’ inserted at every possible point in the programming.

There’s a relationship between advertising volume and advertising effectiveness. The greater the volume the less effective any individual advertisement is likely to be.

A number of magazine readership studies have shown, for example, that an advertisement in a thin issue of a publication is more likely to be noticed and read than the same advertisement in a thick issue of the same publication.

In the long run, the health of the advertising industry is related to effectiveness. As the increasing clutter reduces the effectiveness of advertising, clients are turning to other ways to promote their products and services. So today we have advertising on blimps, ATMs, gas pumps, eggs, commodes, even beach sand. And there’s a developing market in stadium naming rights and product placements in television, movies and videogames.

The New York Mets and Citigroup have signed a 20-year deal to call the team’s new stadium CitiField. According to press reports, the deal is worth at least $20 million a year, a record for stadium rights.

The Port Authority of New York and New Jersey signed a contract with Geico to place billboards and other advertisements on the George Washington Bridge. Less than a week after the contract was announced, the Port Authority backed out of the deal citing the hostility the plan had received. ‘We misjudged the negative reaction to this,’ said a Port Authority spokesperson.

If the New York community can get upset about a few signs on a bridge, why doesn’t the advertising industry get upset about the increasing clutter on traditional media? Especially since the arrival of new technologies that let consumers take charge of their own ‘clutter reduction’ tactics.

If I were running a radio station today, I’d worry more about Sirius XM Satellite Radio than I would about my direct competitors. So far, the merged satellite systems have signed up 18.5 million subscribers. (For $16.95 a month, you can say farewell forever to Radiado. Maybe not forever, since advertising is starting to creep into the satellite radio medium.)

If I were running a television st...

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