Surveys Bixby OK

This page provides useful content and local businesses that can help with your search for Surveys. You will find helpful, informative articles about Surveys, including "Measuring Brand Awareness". You will also find local businesses that provide the products or services that you are looking for. Please scroll down to find the local resources in Bixby, OK that will answer all of your questions about Surveys.

Pineapple Advertising
(918) 510-0145
701 E. Mobile St
Tulsa, OK
 
Us Mailing Solutions
(918) 451-9797
1933 S Elm Pl
Broken Arrow, OK
 
International Marketing Co
(918) 251-5859
501 N Redbud Ave Ste D
Broken Arrow, OK
 
Anderson Marketing Services Inc
(918) 994-7400
112 W Kenosha St
Broken Arrow, OK
 
Arrow Industrial Marketing
(918) 258-4991
816 N Elm Pl
Broken Arrow, OK
 
Beyond Marketing & Advertising
(918) 296-7400
1501 W Jefferson Cir
Broken Arrow, OK
 
American Advertising Inc
(918) 252-1046
2507 S Gardenia Pl
Broken Arrow, OK
 
RDM Creative Services
(918) 760-1957
4108 West Quincy Ct.
Broken Arrow, OK
 
Arrow Industrial Marketing
(918) 251-9872
1408 N Poplar Ave
Broken Arrow, OK
 
Media Embassy
(918) 585-5333
7107 S Yale
Tulsa, OK
 

Measuring Brand Awareness

From time to time I come across polls and surveys revealing the brands that have captured the highest levels of awareness. The results usually generate several sensationalist articles with one brand driving another to obscurity. This has prompted me to pause and consider the utility of measures of brand awareness. Frankly, becoming a best-remembered brand is an inconsequential achievement.

To purchase most products and services requires more than simple brand awareness. We also need to have positive evaluations and emotions about the brand. Indeed, brands can increase their levels of brand awareness by performing poorly. This may explain why brands with enormous strategic problems and flagging sales, register strong in brand awareness.

Brand awareness is important for low-involvement purchases, because consumers will often decide from a list of recalled brands brought directly from memory. It is no surprise, therefore, that when brands are measured by awareness most of the top ten brands in the survey are in low-involvement categories, such as breakfast cereal and detergent. Brands in these categories are purchased and used frequently.

When prompted to name random brands, most consumers will retrieve these kinds of brands from memory. But brands from other categories where brand awareness is less crucial are unlikely to feature in the top ten, even though consumers may have stronger relationships with them.

Brands that exist in higher-involvement categories, such as cars, are less likely to be recalled in this way. Brand awareness polls also contradict the target market philosophy most brands adhere to. Luxury brands such as Prada pride themselves on being known by an exclusive minority.

Many marketers make the mistake of only measuring brand awareness under the impression that this provides an accurate indication of brand health.

In fact it is the nature, strength and importance of the brand associations in the minds of consumers that provides marketer...

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