Surveys Boulder City NV

This page provides useful content and local businesses that can help with your search for Surveys. You will find helpful, informative articles about Surveys, including "Measuring Brand Awareness". You will also find local businesses that provide the products or services that you are looking for. Please scroll down to find the local resources in Boulder City, NV that will answer all of your questions about Surveys.

Bethany Baptist Church
(702) 293-1912
210 Wyoming St
Boulder City, NV
 
Sunkist Graphics
(702) 566-9008
401 E Sunset
Las Vegas, NV
 
Outdoor Promotions,
(702) 932-4848
7541 Eastgate
Henderson, NV
 
Omega Plastics
(702) 373-1767
121 Industrial Park Rd Ste 105
Henderson, NV
 
Nevada Advertising & Events,
(702) 451-7150
PO Box 50029
Las Vegas, NV
 
Kolar Design Studio
(702) 283-1791
312 Nevada
Las Vegas, NV
 
The Peckman Company
(702) 233-1155
5564 S Fort Apache Rd
Las Vegas, NV
 
Print Alliance, Inc.
(702) 851-5050
788 Beach Park St
Henderson, NV
 
Digistock Design
(702) 566-0655
55 S Water Street
Henderson, NV
 
Secure Independence Inc
(702) 313-6000
56 El Rio Ct
Henderson, NV
 

Measuring Brand Awareness

From time to time I come across polls and surveys revealing the brands that have captured the highest levels of awareness. The results usually generate several sensationalist articles with one brand driving another to obscurity. This has prompted me to pause and consider the utility of measures of brand awareness. Frankly, becoming a best-remembered brand is an inconsequential achievement.

To purchase most products and services requires more than simple brand awareness. We also need to have positive evaluations and emotions about the brand. Indeed, brands can increase their levels of brand awareness by performing poorly. This may explain why brands with enormous strategic problems and flagging sales, register strong in brand awareness.

Brand awareness is important for low-involvement purchases, because consumers will often decide from a list of recalled brands brought directly from memory. It is no surprise, therefore, that when brands are measured by awareness most of the top ten brands in the survey are in low-involvement categories, such as breakfast cereal and detergent. Brands in these categories are purchased and used frequently.

When prompted to name random brands, most consumers will retrieve these kinds of brands from memory. But brands from other categories where brand awareness is less crucial are unlikely to feature in the top ten, even though consumers may have stronger relationships with them.

Brands that exist in higher-involvement categories, such as cars, are less likely to be recalled in this way. Brand awareness polls also contradict the target market philosophy most brands adhere to. Luxury brands such as Prada pride themselves on being known by an exclusive minority.

Many marketers make the mistake of only measuring brand awareness under the impression that this provides an accurate indication of brand health.

In fact it is the nature, strength and importance of the brand associations in the minds of consumers that provides marketer...

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