Management Consultants Bethany OK

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Oklahoma Center For Nonprofits
(405) 236-8133
923 N Robinson Ave
Oklahoma City, OK

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Evaluation Research Institute
(405) 706-7329
3033 N Walnut Ave
Oklahoma City, OK

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Capitol Hill Main Street
(405) 632-0133
312 SW 25th St
Oklahoma City, OK

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Oklahoma Center For Nonprofits
(405) 236-8133
923 N Robinson Ave
Oklahoma City, OK

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Oklahoma Business Consultants Inc.
(405) 201-2831
709 N Buckhorn Way
Mustang, OK
 
Small Business Development Ctr
(405) 232-1968
115 Park Ave
Oklahoma City, OK

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Inroads Oklahoma Inc
(405) 842-0666
118 Dean A McGee Ave
Oklahoma City, OK

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Oklahoma Business Consultants Inc.
(405) 201-2831
709 N Buckhorn Way
Mustang, OK
 
Renaissance Managements
(918) 808-5872
129 W. Gray St. Suite 6275
Norman, OK
 
Capitol Hill Main Street
(405) 632-0133
312 SW 25th St
Oklahoma City, OK

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The Crisis Management Plan

While all organizations intend to create the best possible customer experiences, occasionally something real or perceived happens that produces just the opposite effect:  a crisis.  Every brand will experience a crisis at one time or another.  The hallmark of a strong brand is how well it handles those crises. 
The crisis could come as a result of something the company does (such as Exxon Valdez) or something that is foisted upon it (rumors that McDonalds hamburgers are made of worms). But, when a crisis occurs, it is time to enact a well-rehearsed crisis management plan.

So, think about a crisis management now (hopefully, long before any actual crisis), and begin with the following considerations:

•    Steadily and consistently build brand goodwill over time.
•    Identify and address potential problem areas ahead of any actual crises.
•    Have a well-thought-through crisis (or emergency response) plan, including scenarios, step-by-step instructions on how to best address each scenario, approved spokespeople, contact information and key communication documents (fact sheets, backgrounders, press releases, bios, etc.).
•    Work with crisis management experts and your legal staff in developing those plans.
•    Conduct crisis management drills at least once a year if not more often.
•    Conduct a crisis vulnerability audit.
•    During the crisis itself, follow these general rules:

•    Follow your crisis plan.
•    Identify your spokespeople.
•    Respond quickly.
•    Be honest.  Don’t deny or cover things up – ultimately, they will be exposed.
•    Accept responsibility as appropriate.
•    Share as much information as is possible and prudent.
•    Let people know what you are doing to manage the situation.
•    Show concern for those affected.
•    Let people...

Click here to read the rest of this article from Branding Strategy Insider