Management Consultants Ewa Beach HI

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Paul Sheriff
(808) 792-7285
1000 Bishop St Ste 888
Honolulu, HI

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RE/MAX Honolulu
(808) 687-8900
338 Kamokila Blvd Ste 206
Kapolei, HI
 
Coughlin Ito & Associates
(808) 672-4887
Pearl City 96782
Kapolei, HI
 
Ross Moon, Enrolled Agent
(808) 780-1313
575 Cooke Street
Honolulu, HI

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IQ International
(808) 224-5418
966 Robello Lane
Honolulu, HI
 
Myerberg Shain & Associates
(808) 735-7022
2336 Aha Maka Way
Honolulu, HI

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Staffing Solutions Of Hawaii
(808) 674-9200
Kamokila Blvd Ste 161
Kapolei, HI
 
MARITIME CONSULTANTS of the PACIFIC, LLC
(808) 596-2360
225 Queen Street
Honolulu, HI
 
Grand Pacific Resources
(808) 596-2898
729 Emily St Ste B
Honolulu, HI

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Paul Sheriff
(808) 792-7285
1000 Bishop St Ste 888
Honolulu, HI

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The Crisis Management Plan

While all organizations intend to create the best possible customer experiences, occasionally something real or perceived happens that produces just the opposite effect:  a crisis.  Every brand will experience a crisis at one time or another.  The hallmark of a strong brand is how well it handles those crises. 
The crisis could come as a result of something the company does (such as Exxon Valdez) or something that is foisted upon it (rumors that McDonalds hamburgers are made of worms). But, when a crisis occurs, it is time to enact a well-rehearsed crisis management plan.

So, think about a crisis management now (hopefully, long before any actual crisis), and begin with the following considerations:

•    Steadily and consistently build brand goodwill over time.
•    Identify and address potential problem areas ahead of any actual crises.
•    Have a well-thought-through crisis (or emergency response) plan, including scenarios, step-by-step instructions on how to best address each scenario, approved spokespeople, contact information and key communication documents (fact sheets, backgrounders, press releases, bios, etc.).
•    Work with crisis management experts and your legal staff in developing those plans.
•    Conduct crisis management drills at least once a year if not more often.
•    Conduct a crisis vulnerability audit.
•    During the crisis itself, follow these general rules:

•    Follow your crisis plan.
•    Identify your spokespeople.
•    Respond quickly.
•    Be honest.  Don’t deny or cover things up – ultimately, they will be exposed.
•    Accept responsibility as appropriate.
•    Share as much information as is possible and prudent.
•    Let people know what you are doing to manage the situation.
•    Show concern for those affected.
•    Let people...

Click here to read the rest of this article from Branding Strategy Insider